01.
Brand Development
Our challenge was to reimagine the beloved Ike’s Love & Sandwiches brand and create a more robust visual identity based off of the legacy brandmark from 2007. We kept the iconic Ike’s cartoon head brandmark and built a visual identity inspired by the original colors and typefaces that could stand on their own and expand to a more digital-focused world. By establishing more web-friendly colors, fonts and textures, we were able to address the shortcomings of the original logo, but still pay tribute to the legacy of Ike’s that people know and love. We also established on-brand messaging and other visual communications that were referenced to inspire a new website, new mobile app, and the interior restaurant design for all new Ike’s store openings.
02.
Website Design + Development
With the new visual identity established, we were tasked to design and build a new website while integrating with Paytronix to launch a brand new loyalty program, mobile app, onlinie ordering system, revamped menu, localized SEO pages, and enhanced nutrtion information. This presented a unique opportunity to inject the life of the brand (and larger-than-life personality founder Ike Shehadeh) into every step of the guest experience and maintain brand integrity across multiple channels – digitally and in-store.
The newly launched ikessandwich.com is a testament to how strong branding and cutting-edge technology can work together to create a guest experience that not only works well, but is as unique as Ike himself.
