Japan is home to over 800 Marugame Udon locations; a brand serving freshly made udon noodles in a distinctly modern fast-casual environment. As the brand began its push into the US market, Dreambox was selected as the agency-partner to develop messaging rooted in authenticity, translatable across channels and focused on growth.
01.
Commercial Production
02.
Thanx Loyalty Program
Being Exclusive isn’t just for dating anymore; Marugame Udon’s, ‘Exclusively Marugame’ loyalty program was designed from the ground up to absolutely focus the dynamic between guest and brand on a deeper connection than transactional. The success of the collaboration between the Dreambox and Thanx teams in this roll-out lead to Thanx naming Dreambox in August of 2023 as their only preferred agency partner nationally.
03.
Key Art
When working with mature brands, we often inherit a good deal of brand assets. In the case of Marugame Udon the concept had begun down a path of localized, hand-drawn, highly-visual anime-styled assets. Our talented team of creatives has continued delivering localized examples found on the walls of all of their new store openings in California and Texas.
04.
Media Buying
As an extremely hospitality-industry focused digital agency, Dreambox’s proven experience at leveraging every digital and in-store touch point powers our approach to paid media for restaurant brands. Our direct relationships with almost every other key mar-tech vendor in the space allows us the ability to incorporate first-party data rapidly and in a truly impactful, best-in-class manner. Our transparency in pricing and ROI/ROAS numbers allows for reporting well beyond vanity metrics and fixed CPM costs many legacy media agencies rely on. As the Marugame Udon brand continues to open new locations nationally, our proven new store opening plan is the cornerstone of their media approach allowing for a strong opening and the momentum from leveraging first-party data to continue growth afterwards.
